Curiosity, insight, truth

A friend of mine took one look at this picture and said “Going for the quizzical writer look are we?” Like any halfway decent writer, I’m driven by curiosity. Whether I’m writing for a Finnish social activist or a hi-tech giant, I work hard to find out what makes them tick and to tell their story well. 

When I work with you, it’ll be the same. Because, as a wise lady Tutor of Souls once told me, out of curiosity comes insight and out of insight comes truth. And, to paraphrase advertising titan William Bernbach, truth is the most powerful element in communication.